Marketing Strategy For Lululemon Athletica Inc. - 1523 Words

When examining Lululemon Athletica Inc., there was more to the critical issues than addressing them. There was also the necessity to go beyond this and provide key alternatives that lululemon should consider in order to tackle these issues. Issues related to marketing, market structure for both consumers and products, quality control/supply chain, and major markets are difficult to change, but our group is confident in the alternatives we have identified and believe they can serve as a tool for Lululemon Athletica Inc. to grow and expand in the industry. Marketing Strategy It is important for Lululemon Athletica Inc. to improve the marketing strategy for the company. It is apparent that the current strategy is to use word-of-mouth and work within local communities is not working. Being unable to reach the important customers outside of the community is a failure to lululemon, and leaving segments of the market unable to be able to recognize the company’s high quality products. It is important for them to address this issue to ensure larger market recognition. Options for new marketing techniques that could help lululemon would include advertising campaigns via Internet and cable outlets, as well as billboards in highly populated areas. Being able to hit areas outside the communities reach can help drive sales and give potential consumers an understanding of what the company has to offer. The draw back to doing all this marketing is the costs that comes with it. This willShow MoreRelatedMarketing Strategy Of Lululemon Athletica Inc.2930 Words   |  12 PagesExecutive Summary The brand discussed in this report is Lululemon Athletica Inc. The brand is an athletic apparel retailer, whose main objective is building a community with a healthy lifestyle. Lululemon’s target market is middle/upper class 30-year-old woman. The brand is positioned as a premium high fashion brand for the athletic community. Some of Lululemon’s main competitors include Nike, Under Armour and Gap. Some of the key findings were: †¢ Limited global brand awareness due to a lackRead MoreThe Global Fitness And Athletic Clothing Stores1637 Words   |  7 Pages I. SITUATION ANALYSIS The global fitness and athletic clothing stores industry generates more than 1.9 billion US dollars per annum (IBISWorld, 2015). Lululemon Athletica provides high quality apparel for the ever-growing global health conscious population (WHO | World Health Statistics 2015, 2016). A SWOT analysis (Appendix 1) illustrates potential and weakness of this hugely successful brand. Furthermore, environmental factors can play a role in the company s operations. Macro EnvironmentalRead MoreQuestions On The Marketing Strategy1021 Words   |  5 PagesIssues – Andrew Deihl (1) Luluemon Athletica Inc. has done well to get into the yoga market and maintain their leading role in the market. However, they have also struggled in a few key areas of their business model. These areas are important to for lululemon athletica inc. to address in order to improve their stand in the market. Marketing A major issue with Lululemon Athletica Inc. is their marketing strategy. Currently, they are following a marketing strategy similar to word-of-mouth, focusingRead MoreLululemon Swot Essay671 Words   |  3 PagesSWOT Analysis Company name: Lululemon Athletica Inc. (NASDAQ:LULU; TSX:LLL) Product: Lululemon Athletica produces yoga-inspired athletic apparel for both women and men. Strengths #1. Innovative Design Process Lululemon offers high-quality premium athletic apparel that is designed for performance, comfort, functionality and style. The innovative design process is attributed to a number of factors such as, real-time customer feedback. Lululemon seeks real-time customer feedback on theRead MoreLululemon2544 Words   |  11 Pagesanalysis 5 Value chain 5 Strategy 7 Financial and operating performance. 8 RECOMMENDATION 10 In term of strategy 10 In terms of management 10 EXECUTIVE SUMMARY Lululemon Athletica Inc., founded by Dennis Chip Wilson,  is a self-described  yoga-inspired athletic apparel company, which produces a clothing line and runs international clothing stores from its company base in  Vancouver,  British Columbia,  Canada. Since 1998 when it was formed, Lululemon Athletica has performed as a niche marketRead MoreLululemon Athletica Analytic Essay1633 Words   |  7 PagesCase Analysis #1 Problem Essay Lululemon Athletica Inc Samuel Ellison Presented for: Professor Kannangara Sunday, March 6th, 2016 BUSI4003 Introduction Lululemon Athletica Inc., founded in 1998 in Vancouver by Chip Wilson, is a company which designs and produces high-end yoga and technical athletic clothing. They have operated primarily in North America and Australia; their initial target customer was an educated woman who lives an active and healthy lifestyle. They opened their firstRead MoreLululemon Case Analysis Essay4336 Words   |  18 Pagesï » ¿ Lululemon Athletica, Inc. Created by: Kelsey Davis GBA 490-901 March 21, 2014 Table of Contents Executive Summary To: Laurent Potdiven Chief Executive Officer Lululemon Athletica Inc. This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica, Inc., further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals areRead MoreLululemon Case Essay examples8018 Words   |  33 PagesConfirming Pages CASE 6 lululemon athletica, Inc. Arthur A. Thompson The University of Alabama I n early 2012, investor interest in lululemon athletica— a designer and retailer of high-end, yoga-inspired athletic apparel under the lululemon athletica and ivivva athletica brand names—was surging. Over the past 30 months, growing numbers of female shoppers were patronizing the company’s stores to pay premium prices for lululemon-branded items that offered performance, fit, and comfort and wereRead MoreMarketing Plan For The Company1489 Words   |  6 PagesIntroduction Lululemon is a company that has based itself around a value proposition of ethical production, healthy living and quality athletic gear designed to encourage and support an active lifestyle (Lululemon, 2014). Unfortunately for the company in the last year it has come under fire for a run of clothing that was far below their standard quality, and was in fact recalled for being too sheer (Peterson, 2013). This incident was exacerbated by CEO Chip Wilson’s comments that effectively blamedRead MoreLululemon2462 Words   |  10 PagesIntroduction Lululemon is one of the Canada’s best retailers of technical athletic yoga apparel. Lululemon’s yoga inspired apparel is marketed under the two brand names Lululemon Athletica for more mature women and Ivivva Athletica for younger girls. Lululemon primary target customers are educated and hard working women, who understand the importance of healthy and active lifestyle. Majority of these women are Caucasian who are mainly urban and have higher income, since Lululemon is an expensive

Personal Statement On Energy Bars - 848 Words

Things you probably didn’t know have high calories In the age of diets, tons of products are branded as healthy and marketed as a saviour to us. We tend trust these labels and often don’t pay too much attention to the nutritional content of product. After all, we are told they are healthy, so why should we doubt them? Unfortunately, there are plenty of things we assume are good for us, but which actually consists plenty of calories that might be hurting your waistline. Here’s a look at the biggest culprits. Energy Bars Energy bars are typically found right next to the weight loss products in supermarkets. They are also marketed as a quick way to get your energy back up, something many of us suffer from in this era of hectic lifestyles. But if you are not working out like a professional athlete, you are definitely better of skipping those bars. In fact, a single energy bar often contains nearly 500 calories, which you could instead get from a health lunch. If you need a quick lunch alternative, preparing a sandwich at home might be a good idea or you can try some of the homemade energy bar recipes available online. Muesli Most people consider it a victory when they move from the sugary cereals or fried breakfasts to waking up with muesli. It’s one of those products heavily marketed as a health product, but all is not as it seems with muesli. A typical bowl of muesli (without even adding the milk or the yoghurt) can provide you with nearly 500 calories. This is almostShow MoreRelatedBusiness Case Study Example1078 Words   |  5 Pagesplayed sports, and more importantly was a Medical Administrative Specialist. From there she spent 21 years in the healthcare industry working for multiple private practices and hospitals. In the true spirit of â€Å"givers gain† Gale volunteers time and energy with many local non-profit organizations such as Final Salute Inc, Loudoun Abused Women’s Shelter, Loudoun First Responder’s Foundation, Bite Me Cancer, Tigerlily Foundation and many more! Gale was recently a breakout speaker at the 2013 NationalRead MoreEssay on Management, Growing Leaders Study Case1030 Words   |  5 PagesRobbins and Coulter Golden Gate University 1. What do you think about Buckley’s statement that leaders and managers differ?   Do you agree?   Why or why not? I agree fully agree with Buckley’s Statement. He stated that a leader is the inspiration behind the scenes. The leader needs to show proper ethics and work attitude for the employees to follow. When a leader is not fulfilling his or herRead MoreSolar Warming Essay1012 Words   |  5 Pagesin the University of Jordan’; this article is published in ‘Energy Conversion and Management’ journal in 2013. This article is written by collaboration between many researchers and professors in two universities in Jordan; The University of Jordan and Al-Zaytoonah Privet University of Jordan. This article available online from SienceDirect search engine. The authors wrote this article to investigate the ability of utilizing the solar energy in cooling purposes in order to ameliorate the air qualityRead MoreThe International Justice Mission : Christopher Newport University Campus Chapter1511 Words   |  7 Pagesemotional, or spiritual need, I have a desire to help in any way I possibly can! Are you willing to take the time to communicate and intentionally relate with leaders of other campus organizations? Yes, absolutely! I love people so much and a personal goal of mine this year is to actually intentionally pursue the people around me. Jesus lived a life loving and intentionally pursuing people around him; I want to do this as much as I possibly can. In this position I will be able to connect withRead MoreCommunity Based Occupational Therapy Interventions For Clients With Human Immunodeficiency Virus993 Words   |  4 Pagesof Human Occupation (MOHO) with Conceptual Framework for Therapeutic Occupation (CFTO) to aid in explaining and guiding the intervention used in the case studies. Occupational therapist are known for addressing problems of daily living , skills in energy conservation, adaptive equipment use and many more, as well as expertise in establishment of roles, interest, autonomy and so on. The author anticipates the restoration of some/all occupational performance in all 3 case studies in order to increaseRead MoreThe particular causes of Enrons failure1416 Words   |  6 Pagesto do with the Enron collapse. Enron is a company that was called as Houston Natural Gas and then Enteron. It becomes politically connected player in the new deregulated market of energy. At one time Enron appears to have been a successful and innovative enterprise, principally engaged in trading and dealing in energy-related contracts. At some point it expanded by making substantial investments in a variety of large-scale projects. Although some of these were initially successful, others resultedRead MoreA Brief History Of Brand : Origins, Key Stages Of Its Growth1362 Words   |  6 Pageswhich increase brand knowledge and changes the previous notions of the brand. Initially the Red Bull’s slogan was â€Å"Red Bull gives you wings†. Later on as the taste changed with the change of its ingredients. Earlier it was an energy drink and later it was functional energy drink. Mateschitz devised the brand positioning that Red Bull â€Å"Revitalizes Body and Mind† This phrase conveyed the tangible benefit of the product in an easy grasping manner. It meant that Red Bull can be drunk any time whetherRead MoreWhat Do We Call People Who Start Their Own Businesses?1504 Words   |  7 PagesCreativity, High energy levels, Need to achieve, Self – Confidence and optimism, Internal locus of control, Tolerance of failure and tolerance of ambiguity. Having a vision is extremely important because without one, you a rent able to picture where you want the business to be and work towards the goal. A vision is a business dream for a product/service; it can be created out of a need for something or by an accident and still become successful. There should always be a mission statement attached asRead MoreWhy Are Employers Making These Comments? Essay986 Words   |  4 Pagesthat college is beneficial and therefore disagree slightly with Michael Price, because I believe college teaches one how to apply to something (sustained energy in difficult classes) long term, however, with that said I think there is something to be said for being job ready, and for that I am in agreement with the statement above. From my personal experience, college isn’t enough. True, there are certain situations where college can be skipped, however what you achieve with a college degree is theRead MorePestle Analysis On The Environment1259 Words   |   6 Pagesinitiative was taken by HUL managers to introduce health and hygiene drives in rural areas TECHNOLOGICAL: During 1991, for the first time a soap bar was introduced by the company :-VIM bar and ODOPIC bar LEGAL: HUL has so far abided by all the laws pertaining to the land in regional as well as national level ENVIORNMENT : First company in its vision statement to address the growing economic damage 4 Ps OF MARKETING This process is one of the e=best ways of defining marketing mix, and was first expressed

Korean Agriculture Essay Example For Students

Korean Agriculture Essay Non-competitive structure Compared with the industrial sector, Korean Agriculture Essay is less developed, with small farms , aged farm population, low productivity, and underdeveloped marketing structure. Therefore, the agricultural sector is highly dependent on government support and intervention. Rice intensive Rice is the dominant crop, accounting for about 31 percent of the total agricultural production value, and 51 percent of the total area cultivated in 1996. Rice consumption per capita, at around 120.4kg in 1997, has fallen from its peak of 136kg in 1970, and remains at a significantly higher level compared to other Asian countries. Productivity growth Agricultural output has increased greatly as a result of productivity gains which have been derived mainly from high-yielding variety seeds and increased investment in the agricultural sector. Despite the dominance of rice, rising income and population growth have created increased demand for livestock products, vegetables and fruits. Because of the dominance of rice production and barley, corn, and soybean production, policies pertaining to food grains have been central to agricultural policy. Farmers welfare Most farmers still live on the income generated mainly from rice and a number of other crops. Korean farmers cultivate a variety of other crops including barley, pulses, potatoes, apples, pears, Chinese cabbage, onions, and red-pepper. Agriculture has become very intensive with respect to its use of input such a fertilizers, pesticides and machinery. Average farm household incomes are below the average level of the urban incomes although rural living conditions have improved significantly. As a result of government attention and investments focused on the industrial sector, the gap between the rural and urban sectors widened at a steady pace and infrastructure, educational facilities, and medical services in rural areas are far inferior to those in urban areas. Changing policy Over the past decades, agricultural policy orientation has been aimed at maintaining a high degree of self-sufficiency. Korea has become almost self-sufficient in major staple food crops such as rice. However, due to increased demand for other food such as beef and processed food, Korea has imported large quantities of agricultural products. Korean agricultural imports increased by almost 50 percent from 5,425 million dollars in 1994 to 8,152 million dollars in 1996. These facts must be seen in relation to the enormous socio-political unrests in Korea which occurred at the time of the final stage of the Uruguay Round negotiations. There is growing demand from both domestic consumers and policymakers, and the major trading partners for changes in Koreas agricultural policy. The Korean government is moving toward new directions for agricultural policy, faced with the difficulties of adjusting to market opening, a rapid decrease in and aging of the agricultural labor force, frequent natural disaster and price fluctuation. A series of agricultural policy reform is aimed at preparing the sector to compete in world markets and to proceed to a more advanced sector. This and other changes mean that the Korean agriculture sector is in transition and it is becoming more market-oriented, although the pace is gradual. .

The external pricing decision Essay Example

The external pricing decision Paper The uses of Hubbart formula can have certain advantages and disadvantages. The Hubbart formula can establish the price over a period of time or a wide range of establishments. However, it requisite rate of return on owners capital employed, and works back to the total revenue that needs to be generated from accommodation. In addition to the required data, it also calls for the full cost, that is all the variable costs plus some share of fixed cost, and hence it is in fact a cost based pricing through the external pricing decision. Definitely, the company would like to attain what they are yearning for, nonetheless, this kind of approaches may appear to be too subjective and arbitrary, and it is acting as a method of allocating the fixed costs as well. Apparently, tourism is a seasonal industry and always influences by the global changes; therefore the occupancy of the hotel may vary according to different seasons and different incidents. Such as, a few months ago, there was a terrorism in Bali, after the Bali Blast, the travelers are not willing to travel to Bali since Bali seems to be a considerable dangerous place for them to travel. As a result, the occupancy of the hotels in Bali decreases significantly. Furthermore, we have to concern about the location of the hotel too, if it situates in Britain Brighton (the southern part of England where it is along the coastal area where it is a seaside resort), then the summer time will be the peak period of tourism, as a result, the seasonal prices should incline as well. We will write a custom essay sample on The external pricing decision specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The external pricing decision specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The external pricing decision specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As long as the hotel does not concern about this factor, then they will suffer from a great loss since there will be less visitors during the winter, and hence the occupancy within that period will be relatively lower. It appears that the occupancy that we use in the Hubbart formula is the average rate, yet it will amend noticeably in different months, so it is necessary to anticipate the monthly occupancy. It is certain that the demand for the tourism industry (e. g. hotels bedrooms) is always elastic, so it is unlikely that the tourism operating sectors (e.g. accommodation sector hotel) to set the prices according to the cost of the goods and services produced. As a result, it is essentially important for the company to realize the significance of charging the price that the market will bear, instead of charging the price according to their wishes. Thus, the full cost techniques can then applied to see if this obtainable price covers the full cost of the product or services, and how much profit can be made at this price. Last but not least, it is often said that pricing decisions are extremely complex. In addition to the incorporation of the basic cost and financial data, the Star Hotel should also add in other internal and external considerations, including macro-economic, environmental, political and social factors and also it should take the other factors non-financial and non-quantifiable nature (such as behavioral factors) into their concerns and considerations. To put it briefly, if the above disadvantages can be avoided, it may escape from the inefficiencies that automatically built into the costing system and the uncompetiveness and ongoing to the track of success. Pricing is closely related to the decision that managers in both profit-making and non profit-making sectors. Providing that the total revenues are not in excess of total expenses the firm must subsequently go into liquidation. Overwhelmingly, there are defined rules of pricing. In my point of view, the Star Hotel can either use the Hubbart Formula or Market-based Pricing, which is one way of the external pricing methods as well. It implicates that the price will be charged for goods and services offered to the travelers outside an organization on market prices. It is because the goods and services produced by the Star Hotel are in reality sold in a highly competitive market since there are other suppliers offering identical or near-identical products. Consequently, the suppliers will be competing fiercely in respect of price, quality, reliability, and services. Undoubtedly, the Star hotel is one of the participants in the tourism industry, and we can identify it as a tourism-operating sector. Moreover, the demand for the tourism products is actually elastic, meaning that the lower price is offered, the more units will be sold. By using this method, Star Hotel should firstly categorize its target market and evaluate its position in the market. Afterwards, the price can be set. Overwhelmingly, different markets will have its own price since dissimilar demands occur and also hotels have different abilities, such as some are better in services and some are famous for its quality products. Then an interpretation of the sales according to the source of reservations and category of client is necessary for a further review since it will disclose the standard achievable room rate. As a result, it is indispensable for the Star hotel to base its price per room on what is being charged in the market. Or else, if it charges more than the market price, their sales will be reduced. On condition that it charges less than the market, its sales will increase in short term but the market will quickly adjust to a lower level of selling prices. Furthermore, the market conditions largely determine a suppliers selling prices; it is particularly significant to ensure that tight control is exercised over costs. Otherwise, the gap between total sales and total costs (i. e. the profit) will be insufficient to guarantee an adequate return on capital employed. In case, external price determination is concerned, including both market oriented and cost oriented methods, we can generalize by arguing that prices tend to be governed by the market. And so it is important to ensure that unyielding management is exercised over costs, as there will normally be little opportunity to raise the selling price.