International marketing plan Essay Example | Topics and Well Written Essays - 250 words

International marketing plan - Essay Example The cost of competitor toothpaste companies in the country will also be a determining factor as the company must set a price that will ascertain that it stays above of their competitors in terms of customer base. The retail price will factor in the cost of production and distribution and a price that ascertains profitability will be set. A price of $3.8/50mg, which consists of 60 tablets, is recommended for launching the toothpaste, and 1,000,000 units will be produced at a cost of $2.5million. Compared to competitors such as, Archtek’s Toothpaste Tablets, Lush and Chewable Toothpaste Tablets Berry by Childlife, Kauen chewable toothpaste tablets will have a lower price as they all have set an average price of $4.5/50mg. Only two middlemen will be used, and these are wholesalers and retailers, hence this assures that the price is not set exceptionally high before the product gets to the consumers. Distribution will be through company trucks, which will operate on a daily basis and this expense will be factored in on the cost of the toothpaste in the market. Wholesale price for Kauen chewable toothpaste tablets will be at $3.5/500mg, price to retailer 3.6/50mg, and retail price will be a maximum of $3.8/500mg. The retail price is set at a cost that retailers are willing to pay as it is far below the prices of competitor chewable toothpaste tablet companies. The price will ensure that the company stays above its competitors as it is aimed at attracting new customers and retaining them. The retail price also considers the low income earners as it is set at an average level, which ensures that consumers are willing to pay for a quality product, which is sold at a low