Bussiness plan Essay Example | Topics and Well Written Essays - 2000 words

Bussiness plan - Essay Example Diamond B will receive start-up funding from a Colorado lending institution, namely a commercial bank, requesting a loan for $50,000 to cover start-up and miscellaneous expenses. The following represents the start-up needs for Diamond B: Diamond B will operate inside of lower-cost strip mall space, in a centralized location, with over 1,200 square feet of retail space. This was chosen to avoid the high start-up costs of building new constructions so that more money could be devoted to product variety. This will give Diamond B more flexibility by being in the strip mall and allow the company to expand without concern over the expenses of real estate agents. Diamond B can simply work on a contracted lease that allows for easy exit if the business ever decides to move or expand. On the start-up chart, frozen foods represent the different ice cream bars, sandwich cookies, and fresh frozen pizzas that will be available to customers. Refrigerated items include a variety of sodas, energy drinks, and other dairy products such as milk and cheese that customers of all varieties will require. Non-perishable foods include magazines, cigarette lighters, and other basic convenience products found commonly in this type of store model. Promotions are a high expense on the start-up list as it is necessary for Diamond B to set up a strong brand immediately after launch. The company will use the logo strongly in its promotional materials so that customers have awareness of Diamond B and can recognize it on sight. The Diamond logo will be trademarked for intellectual property reasons and for building a better competitive image. These materials include in-store displays, posters, direct mailing literature sent to random customer households, and other needed advertisements for pre- and post-launch of Diamond B. Computer systems on the start-up list include the different credit card machines that will be needed to perform basic transactions, along with inventory monitoring